In a world where design and performance reign supreme, Dingo Yachts needed a brand as distinctive as the vessels they create. Inspired by the iconic Dingo Flour Mill in Fremantle — a landmark for ships entering the port — the brand was built to honour a spirit of adventure and discovery.

The Challenge - Dingo Yachts set out to redefine luxury boating — not just building high-performance vessels but crafting unforgettable experiences. They needed a brand identity that captured their spirit of adventure, and they wanted a distinctive name for their latest yacht that would infuse it with personality and charm.

The Approach - Inspired by the iconic Dingo Flour Mill in Fremantle, Western Australia — a historic landmark that served as a guidepost for ships entering the port — we built the Dingo Yachts brand around exploration, discovery, and craftsmanship.

But the branding journey didn’t end with the company itself. When it came to naming the yacht, we worked closely with the owner to find a name that would tell a story of its own. After exploring multiple directions, we landed on the name Piglet — an unexpected, playful choice that sparked creativity and personal connection.

To amplify this whimsical narrative, we designed hidden “Easter eggs” throughout the yacht: small illustrations of the owner’s friends as piglets, tucked into corners and details of the vessel. This touch turned the yacht into more than just a luxury item; it became a living, breathing canvas of memories and meaning.

The final outcome was a cohesive brand ecosystem:

• Dingo Yachts: A luxury brand that stands for exploration and craftsmanship, anchored in local heritage and global ambition.

• Piglet: A yacht that embodies discovery, blending high-end design with personal storytelling and an element of surprise.